KOHL'S(柯尔)验厂咨询
价格:15000.00
Kohl's由Kohl家族于1962年在密尔沃基创立,现在店铺遍布美国34个州。该公司未来两年积极扩展后,规模将扩增三分之一。Kohl's的销售对象以家有***的年轻母亲为主,店铺多数设于家庭聚居的市区,强调购物便利和物有所值。该公司正展开强劲的宣传攻势,今年3月,每间新店的首600名顾客都获赠Kohl's手挽袋一个;加州28家新店开张前,附近的居民都获得价值10美元的赠券。此外,在店内填表申请Kohl's***卡的顾客,可获九折购物优惠。Kohl's凭着种种推广手法,成功吸引了一大批捧场客。Kohl's与对手Mervyn's一样,设有儿童、青少年、女士及男士产品部,货品以服装为主,价格相宜,质素不俗,加上各种促销优惠,因此颇受欢迎。[编辑]柯尔公司历史Kohl's百货公司外部Beginnings成立MaxKohl,whohadpreviouslyoperatedtraditionalgrocerystores,builthisfirstKohl'ssupermarketin1946,firstinwhatwouldbecomeasoutheasternWisc***inchainknownasKohl'sFood1962,hestartedhisfirstdepartmentstore,alsocalledKohl'sDepartmentStores.In1972theBritish-AmericanTobaccoCompany's(parentofU.S.subsidiaryBrown&WilliamsonTobaccoCo.)U.S.retaildivision,BATUSInc.,boughtacontrollinginterestinKohl'sCorp.,whichatthetimeoperated50grocerystores,sixdepartmentstores,threedrugstoresandthreeliquorstores.TheKohlfamily,ledbyAllenandHerbKohl,stayedontomanagethecompany.Thefamilyleftthemanagementin1979,andHerbKohlwentontobecomeaUnitedStatesSenatorandowneroftheMilwaukee***s.ThisfirmexpandedKohl'spresencefrom10to39storesinWisc***in,IllinoisandIndiana.ThegrocerystoreswereeventuallysoldtoA&Pin1983,operatingunderthenameKohl'sII,butthelastofthemwerelaterclosedin2003.Expansion发展Agroupofinvestors,includingtheseniormanagement,purchasedthecompanyin1986,andthecompanyadded27morestoresinthenexttwoyears.In1988,thechainacquired26locati***fromChicago-basedMainStreet,gainingseveralstoresinChicago'ssuburbs,Minneapolis,MinnesotaandpartsofMichigan.In1992,thecompanywentpublicandaperiodofexpansionbegan.Kohl'senteredmid-Atlanticmarketsin1997(openinginmanyformerlocati***ofClover,anoffshootoftheStrawbridge'scorporation,branddepartmentstoresinthePhiladelphiaregion);Texas,MissouriandtheNorthEastin1999;GeorgiaandtheSoutheastin2001;NewEnglandin2002;CaliforniaandtheSouthwestin2003;andtheNorthwestin2006.Thechain'sexpansionhasmainlyfocusedonthemiddleofthecountry;however,theyrecentlyexpandedintotheRochesterandBuffalomarketsinWesternNewYork.InApril2005,thecompanyopenedstoresinFloridaandotherSouthernstates.OpeninginJanuary2007isKohl'sdesignoffice,tobelocatedintheheartofNewYork'sGarmentDistrict.The23,000-square-footfacility,locatedat1359Broadway,isthecompany'sfirstproduct-designpresenceinthenation'sfashioncapital.上海本博***提供Kohl’s验厂咨询培训,顾问经验丰富,擅长为工厂提供***而优质的社会责任及管理系统方面的咨询服务.推行一条龙及量身订做的咨询服务)
上海本博管理咨询有限公司
姓名: 汤学斌 先生
手机: 18601789868
业务 QQ: 404401960
公司地址: 上海市闵行区颛兴路639弄7号601
电话: 021-34636559
传真: 021-34636559