1)服装及辅具出现较早,但现阶段该产业内企业分布较分散,巨头品牌较空缺,市场尚未进入完全竞争。
2)线上瑜伽教学平台目前发展略滞后于整个瑜伽行业,因此现阶段为企业布局期,随着瑜伽认知度的提升,该类市场的进入成本将不断提升。
早进入的企业目前正逐渐占据市场,例如每日瑜伽、求实瑜伽、喜乐智慧源头活水、晓晓一瑜伽在线学习平台,琥珀瑜伽、清波健身学院等公众号知识店铺。该类企业多产生于瑜伽爱好者日益增长的需求(社交、课程便宜等),小型瑜伽馆主商业运营知识的渴求,及大中型瑜伽馆会员管理及市场推广类需求。同时,服务于该类企业的企业服务商也成为产业链重要的一部分,例如SAAS服务商创客匠人等,可以以微信公众号、小程序、APP、PC网校等方式助力企业布局线上。
3)瑜伽教练是瑜伽产业链上特殊的存在。瑜伽教练是瑜伽服务的深度消费者,也是服务提供者,进而也可能成为瑜伽馆主。因此,专为瑜伽教练提供服务的企业和机构也在不断增长。
5 One time Mohan asks T.K. about a very advanced sequence he had had his youngest daughter, Shubha demtrate… “How could a yoga teacher teach these asanas to an ordinary person who comes with health issues? He replied:
有一次莫汉问一个非常高阶的练习序列,他有个小女儿Shubha议论道-......“怎么可能一个瑜伽老师教这些体式给那些带的健康问题而来的人?他回答:
“It ws a demtration for propaganda!. You should not take it literally. Shubha can do it, but for others you must suggest appropiate asanas. Only the principle is important”
“这是为宣传做的演示!你不应该从表面上理解它。Shubha他可以做到,但对于其他人,你必须建议适当的体式。只有这个原则才是重要的”
On another ocassion A.G. Mohan was to give a talk on pranayama in Switzerland, in 1979. Krishnamacharya advised: “ Propagate yoga wisely ”
在另一场合AG Mohan在1979年于瑞士在一个关于呼吸法的演讲中提到Krishnamacharya的建议:“ 明智地传播瑜伽 ”
6 One day Krishnamacharya got curious about A.G. Mohan teaching a group of students, upon inquiring “how is it going” he proceeded to give “brief but invaluable advise”:
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