大客户管理（英文授课）（上海，6月19-20日）【举办单位】北京曼顿培训网中国培训资讯网【咨询电话】4006820825010-5613399813810210257【培训日期】上海，2018年6月19-20日；上海，2018年9月26-27日【培训地点】上海【培训对象】Nationalorinternationalsalesdirectorsinchargeoflargeaccounts;salesengineersorkeyaccountmanagers;salesmanagers【课程意义】Inthecontextofglobalisation,knowinghowtoproduceawinningcommercialstrategyandprovidetheexcellentserviceexpectedbykeyaccountsarebothkeyelementsindevelopinglongtermrelati***hips.Optimisingportfoliosandretainingkeyaccountsbringaddedvaluebybuildingawin/winrelati***hipbetweenclientandsupplier.Thisprogrammesupportskeyaccountmanagersastheydesigntheirsalesstrategyusing4majorroles;managingtheirknowledgeoftheclients`background,managingbusinessplans,managingthecustomerrelati***hip,managingteamsandprojects.■Assessingand/orclarifyingtheirjobscope■Buildingatoolboxtobeincommandofeveryaspectoftheirjob■Solvingthemainissuestheyh***etodealwithonthejob■RollingoutanactionplantomanagetheiraccountsefficientlyWhoshouldattend■Nationalorinternationalsalesdirectorsinchargeoflargeaccounts;salesengineersorkeyaccountmanagers;salesmanagers【课程大纲】1.Thekeyaccountmanager’srole■Definingkeyaccountmanagement■Organisingkeyaccountmanagement2.Thekeyaccountmanager:managingknowledge■Theexpertandthec***ultant■Understandingcustomersindepth■RunningtheSWOTanalysis3.Thekeyaccountmanager:managingbusiness■Generatingandbuildingbusiness■Theaccountbusinessplan■Theaccountplanningprocess4.Thekeyaccountmanager:managingrelati***hips■TakingupPR■Identifyingandinvolvingkeyplayers■Analysingrelati***hipeffectivenesstofine-tunestrategy5.TheKeyAccountManager–projectandteammanager■Theroleascoordinatorresp***iblefortheactionplan■Organizingimplementationandmobilizingtheteam■Guidingdevelopmentoftheactionplan■Developingcooperationand***oidingconflicts【费用及报名】1、费用：培训费5998元（含培训费、讲义费）；如需食宿，会务组可统一安排,费用自理。2、报名咨询：4006820825010-561339985602809013810210257鲍老师3、报名流程：电话登记-->填写报名表-->发出培训确认函4、备注：如课程已过期，请访问我们的网站，查询***新课程5、详细资料请访问北京曼顿培训网：(每月在***开设四百多门公开课，欢迎报名学习))